Marketing is not a dirty word. It simply refers to the act of getting your message OUT there to the people. The people with the money. The people that can keep your doors open.
In the nonprofit sector, as in the business world, marketing is the key to your longterm success. It builds connections, trust and financial foundations.
When you are considering implementing marketing strategies, here are the top places you need to get involved:
1) Donor Campaigns
These are little more than sales pitches. Whether you are sending a letter or postcard, you have a short time to convince the reader this is the place he wants to invest his money.
2) Website
The digital place to establish your organization as the leading, preeminent or best.
3) Brochures
You may need one for your clients (listing your services) and your potential funders (listing whom and how you help.)
4) Ads
If finances permit, ads are the opportunity to share your message with the public.
5) Business Cards
Remember they are not just little bits of contact information? they spread your message. Everyone in your organization should share the same message with all who get their business card.
6) Fundraising Products
You can sell nearly anything to make some money ? but is the product you sell sharing your story? You could do cookbooks with recipes from those you serve, greeting cards designed by your clients, healthy snacks that promote your message. Whatever you sell, make sure it does double duty ? bringing you cash now and educating about your message ? for donations in the future.
7) Grant Applications
One of the more obscure places to market yourself, grant applications give you the perfect opportunity to outline your story. Unlike ads and brochures that have to stay short, you get paragraph after paragraph to impress your vision. Dozens will read your story. Use this opportunity to prove you are worth another look, a grant ? or even a private donation. (Don?t forget to leave all your contact information.)
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Never leave behind a chance to share your passion. You are not just another nonprofit. You are THE nonprofit people should pay attention to ? make sure all your marketing pieces impress that.
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Source: http://tiffanysilverberg.com/2011/09/marketing-in-all-the-little-places-nonprofit-marketing/
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