In a press release announcing the staff news Jonathan broke last night, Huntsman campaign manager Matt David puts an optimistic spin on the decision to scale down resources in the Sunshine State:
In addition to adding senior leadership, David announced that the Huntsman campaign is reassigning staff from the Florida campaign headquarters to New Hampshire, a move reflective of the diminished importance of Florida?s ?P5?, and the campaign?s focus on success in New Hampshire.
?New Hampshire is a vital part of our strategy, and we want to ensure we have the best possible team in place to spread Gov. Huntsman?s message of serious solutions in the critical ?First in the Nation? primary state,? David said.
Continue ReadingAt the same time, David made it clear the campaign is taking nothing for granted, and will remain well positioned for the second and third primaries in South Carolina and Florida.
New Hampshire has been essential to Jon Huntsman's primary map from the outset, so it's no surprise that the former Utah governor would choose that state as a hill to fight on. But it's hard to play down the significance of edging away from Florida, a state where Huntsman expected to be strong enough to compete throughout the primary.
Huntsman headquartered his campaign there, hired his first campaign manager out of Florida politics and all but taunted Mitt Romney when he decided not to complete in the Presidency 5 straw poll. Here's what then-Huntsman campaign manager Susie Wiles said after Romney's decision not to contest Presidency 5:
"Should Gov. Huntsman enter the race for the Republican nomination for president, we fully intend to compete in the Republican Party of Florida's Presidency 5 Straw Poll ... Gov. Huntsman has made it abundantly clear that if he runs, he will campaign aggressively in Florida and base his campaign in his wife's hometown of Orlando. We feel very confident that the fresh leadership and problem-solving conservative record Gov. Huntsman offers will resonate with Florida's Republican voters."
While Presidency 5 hasn't entirely lived up to the hype, the only big, functional changes to the straw poll landscape since then have been Michele Bachmann's decision not to compete and Rick Perry's decision to get involved. But Huntsman has had a hard summer and is now following a John McCain-style strategy of putting most of his effort into one state, and hoping a victory there vaults him into a higher candidate tier. Bachmann, another fading candidate, may attempt to accomplish something similar in Iowa.
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